Boecker
If It Works in 30, Say It in 6
If It Works in 30, Say It in 6
PROBLEM
Boecker needed to communicate its key benefit clearly: killing germs in 30 seconds or less.
Boecker needed to communicate its key benefit clearly: killing germs in 30 seconds or less.
IDEA
Say it in the same time it takes to work. We used YouTube bumper ads to deliver the message within 6 seconds, matching the speed and efficiency of the product.
Say it in the same time it takes to work. We used YouTube bumper ads to deliver the message within 6 seconds, matching the speed and efficiency of the product.
EXECUTION
A series of bumper ads across YouTube channels, each reinforcing the product’s core promise in a fast, direct format.
A series of bumper ads across YouTube channels, each reinforcing the product’s core promise in a fast, direct format.
ROLE
Senior Art Director
Led the creative development and execution.
Senior Art Director
Led the creative development and execution.