OPPO x ROLAND GARROS
Where the Game Found Its Heart
PROBLEM
As tennis returned to Roland Garros, OPPO needed to use the moment to reinforce its presence in Europe and connect emotionally with fans coming back to the sport.
Where the Game Found Its Heart
PROBLEM
As tennis returned to Roland Garros, OPPO needed to use the moment to reinforce its presence in Europe and connect emotionally with fans coming back to the sport.
INSIGHT
After a period without live events, the return of tennis wasn’t just about competition. It was about emotion, connection, and the energy of the crowd.
After a period without live events, the return of tennis wasn’t just about competition. It was about emotion, connection, and the energy of the crowd.
IDEA
Celebrate the return of the game through emotion. “Play With Heart” positioned tennis not just as a sport, but as a shared feeling between players and fans, on and off the court.
Celebrate the return of the game through emotion. “Play With Heart” positioned tennis not just as a sport, but as a shared feeling between players and fans, on and off the court.
EXECUTION
The campaign was developed in collaboration with FRED & FARID, spanning films, social content, and tournament presence, and rolled out across Europe. Filming and production took place during Covid, with all shoots supervised remotely in real time. This required fast and precise feedback loops to ensure consistency and alignment across all assets despite the constraints. We ensured a unified tone of voice across all outputs, adapting the material to the scale and emotion of Roland Garros.
The campaign was developed in collaboration with FRED & FARID, spanning films, social content, and tournament presence, and rolled out across Europe. Filming and production took place during Covid, with all shoots supervised remotely in real time. This required fast and precise feedback loops to ensure consistency and alignment across all assets despite the constraints. We ensured a unified tone of voice across all outputs, adapting the material to the scale and emotion of Roland Garros.
ROLE
Creative Lead (Senior Art Director)
Worked closely with FRED & FARID, supervising films, shoots, and photography to ensure consistency across all outputs and alignment with the brand.
Creative Lead (Senior Art Director)
Worked closely with FRED & FARID, supervising films, shoots, and photography to ensure consistency across all outputs and alignment with the brand.
