OPPO has launched a new ad spot aimed at brand-building in Europe, highlighting its work with FC Barcelona. The 30-second spot takes viewers into a young fan’s world as she dribbles her way to victory, casting off naysayers and self-doubt as she prepares to join a men’s match. Splicing action shots with those of Barҫa players, we come to see that we’re viewing the celebratory shoulder raise not from the stands, but by watching the action virtually through the Find X2. The campaign then shifts to echo the ad video, encouraging fans to tackle their own dreams and ambitions with the spirit of #GoForIt, regardless of the barriers they may encounter.
We developed a set of GIFs to talk about our partnership with FC Barcelona and start a conversation with fans in a very natural, fun way, bringing our brand to their daily lives.
